Yunlong Guo

Vice President

Yili Group

Topics


Retail Industry and Younger Generation's Consumption Mode Changing Dramatically, How Do Brands Develop New Retail Strategies? 

Jingdong & Xingsheng Youxuan, Xingsheng Youxuan and other Internet giants hit the second battle of community group buying, and Ali set up MMC business unit, making new retail again the focus of the F&B industry. Looking at O2O, community group buying, unmanned retail, DTC channels and other ways to play, as well as "lazier" consumer, what is the essential value of "new retail" for F&B brands? How can brands deploy their new retail strategies? 

Profile


Mr. Guo is vice president of Yili Group. He has witnessed the rapid development of Yili Group since 1995.In 2020, Yili Group ranked among the Top 5 in the world dairy companies and has became the top one in Asian dairy companies with the annual total revenue of near 96.9 billion yuan. Yili Group leads China's dairy industry with strong momentum of development. 

In 2020, Yili Group ranked among the Top 5 in the world dairy companies and has became the top one in Asian dairy companies with the annual total revenue of near 96.9 billion yuan. Yili Group leads China's dairy industry with strong momentum of development.