In Search of the Next Ten-Billion Dairy Product
Dairy is probably a category with the most members at the ten-billion club in the food and beverage industry. It meets customers' necessary demands and penetrates through multiple consumer groups. With high achievements, we should always look further. What are the underlying rules of new product development in the dairy market? What will be the next ten-billion dairy product? These are good questions to explore.
Dr. Yun Zhanyou got his PhD from Osaka University and has rich experience in food and dairy R&D. Now he is Assistant President of Yili Group, member of IDF Standing Committee on Dairy Science and Technology, member of the Technological Committee of Chinese Dairy Industry Association, standing member of the council of the Chinese Institute of Food Science and Technology.