Initiated by FBIF (Food & Beverage Innovation Forum) in 2016, Marking Awards (MA) is a food and beverage packaging design competition based in Shanghai while targets the global. At an industry forum platform where F&B brands gather, MA was born to discover and encourage brilliant F&B packaging design, promote communication between local and global design communities, and facilitate business between F&B brands and design agencies. We emphasize both aesthetic and commercial values of packages and assess the works from comprehensive aspects. In doing so, we aim to speed up F&B brands’packaging innovation, enhance functionality of packages, and improve aesthetics of the industry, finally leading to a creative packaging design ecosystem.
Marking Awards 2020 received more than 500 works from over 200 global brand owners, design agencies, packaging suppliers and colleges. After evaluation, 41 winners were selected. By now, MA has received attention from World Packaging Organization, served as a bridge between brands and design agencies, and been trying every means to promote interaction between food and design.
Born for Brands, Design for Future.
Food and beverage brands, design agencies, branding agencies, packaging companies and other professional participants.
Packaging design works for products that people can eat or drink in their daily lives (entries that have already applied for previous MAs shall not apply for the second time).
Five categories of entries
1. Conceptual Design
the design has not come into the market yet
2. In-market Group - Label Design
graphic design of the label
3. In-market Group - Structure and Material Design
innovative packaging structures or materials, e.g. bottle cap, stand-up pouches, plant-based plastics, etc.
4. In-market Group - Product Design
overall packaging design from structure to label
5. In-market Group - Brand Full Case Design
a series of brand’s visual identification system, including logo, promotion materials, product package, online exposure, space display, advertisement, etc. Entry for this category should include at least three of above
* Marking Awards only accepts applications of designs in the field of F&B. We have no limit in the food or beverage categories of entries. As long as it is the product people eat or drink in daily life (no matter if it is snacks, yogurt, drinks, or rice, noodles, grain, oil or meal replacement), we all welcome to join in Marking Awards.
visual effect, color usage, shelf/e-commerce platform display image, etc.
capability to "tell a story", whether the design language correctly conveys the brand message.
breaking through the traditional design specifications and shelf image; Solving certain problems in a forwardlooking way.
having the packaging functions for certain product categories; Enabling a comfortable user experience, etc.
5. Commercial Value
adapting to the needs of certain product types and sales channels; Ability to generate commercial value, etc.
sustainable not only environmentally, but also commercially) Integrated use of material and process, the cost of packaging, how much material is needed for unit and mass production, application of craft and technology, etc.
*All the entries will be judged from the six criteria based on different proportions according to different categories.
Global Head of Visual Identity&Design
Shenzhen Oracle Creative Design Co.,Ltd
CEO & Founder
BETC Design&BETC Asia
R&D Director, Packaging R&D Department
Nongfu Spring Co., Ltd.
Executive Design Director
Owner (Executive Creative Director)
Gatorade Senior Director Innovation & Design
Global Food and Drink Innovator & Tg Green Tea Creator
Ideas 2 Launch Ltd
Partner & Creative Director
Springetts Brand Design Consultants Limited
Business Development PMO
Mars Wrigley Confectionery
Founder & Creative Director
Coca-Cola Company APAC R&D
Founder & Director
JJ Bertran Studio
Founder & CEO
Director Global Strategic Initiative
MARS WRIGLEY CONFECTIONERY
Associate Director, Design Asia Pacific
Mars Wrigley Confections
2020 Global Jury to be Added…