Executive Design Director
Hernán Braberman is Design Director and Partner of Tridimage, the leading Latin American 3D branding and structural & graphic packaging design agency based in Argentina. Since 1995 Tridimage helps shape world-class brands by working on award-winning packaging design solutions.
After graduating with First Class Honours from Buenos Aires University with a degree in Industrial Design, he specialized in branding and packaging.
He was chosen as the Latin American finalist for the British Council’s Internatinal Young Design Entrepreneur of the Year Award, a worldwide competition organized in cooperation with 100% Design.
Lanjaron wanted to develop a premium and highly differential PET bottle design for their mountain water.
The sleek, clear, grooveless shape of the bottle magnifies the Mulhacen mountain (Sierra Nevada, Spain) arising from its base, conveying the sense of purity and natural origin of the brand in a single powerful message.
Its development implied stretching the possibilities of current PET blow-molding technology. This innovative design won a prestigious Silver Pentaward.