Mars Wrigley China
【Accelerating Innovation】Are We Reacting Quick Enough and Collaborating at a Rate that Can Truly Transform the Industry?
· What is the biggest challenge faced by the food and beverage industry now?
· People are increasingly pursuing nutrition, benefit and convenience of food. In response to this trend, how can brands respond to consumer demand?
· What innovation projects has the food brand created? How did the team implement rapid innovation?
Clarence Mak is President of Mars Wrigley China, where he oversees the company’s overall business in China for the world’s leading manufacturer of chocolate, chewing gum, mints and fruity confection, with the aim to bring smiles and create better moments for Chinese consumers. He is also a member of the company’s global management board and has been building beloved brands like Dove, Extra, M&Ms, Snickers, Doublemint, Skittles for Mars in China since 2008.
His current focus includes driving growth of the company’s portfolios of brands, accelerating digitization and innovation to keep up with rapidly changing Chinese consumers needs, expanding into the broader treat and snack categories, and creating an inclusive workplace culture for nearly 10,000 associates in China.
Prior to the current role, he was Global Chief Marketing, Sales and Innovation Officer for Mars Food, based in London, when he drove the business unit’s growth, geographic expansion and pioneered the business’ first food incubator program to support the food start-ups in the US and Australia. Prior to that, Clarence was the Digital Commerce leader for Mars globally and Global CMO for Snickers, one of the most awarded brands in Cannes Festival of Creativity.
Clarence began his career as a marketer with P&G and PepsiCo working across Europe, the US and Asia. His passion is to build the next generation of global leaders in China who are passionate in driving performance with purposes.