VP, China Strategy & Business Development, Greater China Sector
PepsiCo (China) Limited
【Chief Talk】Can Tech Companies Succeed in the World of Food Industry?
Tech companies desire more than success in the digital world. They are evading other industries and starting new competitions. The food industry is the new target. You must have noticed these expected competitors in every aspect of the food industry chain: agriculture, product development, and retail. AI Lab from Tencent collaborated with agricultural experts to build Autonomous Greenhouse, a blueprint for agriculture; JD.COM introduced its own brand, "Made by JD," by leveraging its channels and consumer data; Buhler Group developed NutriRice to help people fight malnutrition; when Whole Foods was acquired by Amazon, the e-commerce tech giant, food retailers need to review the game with giants and reflect on how to upgrade their technical strategy, brand communication, and distribution model. Tech companies have joined the game. Food giants, follow suit or not?
Lisa Deng is VP, Head of Strategy and Business Development for PepsiCo Greater China. In this role, Lisa is responsible for driving several of PepsiCo China’s key growth initiatives including:
1. Formulation of PepsiCo China’s medium-to-long term strategic plan together with PepsiCo’s China Senior Leadership Team;
2. Leading key transformation projects including digitalization and development of new Direct-To-Consumer models;
3. Working closely with Corporate to deliver inorganic growth opportunities including M&A, strategic partnerships and venture investments.
Prior to joining PepsiCo in 2016, Lisa was an experienced sell-side equity research analyst, with a focus on Consumer Staples industries, first with Macquarie Securities in Australia then later with Goldman Sachs in Hong Kong. Lisa received her Bachelor of Commerce from the University of New South Wales and is a member of the Chartered Accountants Australia & New Zealand.