Victoria Pekarska

HP Regional Brand Innovation Lead



The Future of Digital Print for Packaging to 2022

a. Economic short runs offer more possiblities to different versioning
b. The power of engagement, eg. Coca-Cola 's named bottles and Oreo let consumers color the package case
c. Quick adaption with legislation
d. Track and trace
e. Design improvements


Victoria brings more than 15 years of experience in international business development, global account management and integrated marketing communications across APAC and EMEA regions. During her career path, she has worked for several leading multinationals, primarily in technology and consulting sectors in Geneva, New York, Stockholm and Singapore. Victoria has also held executive roles in creative agencies, where she drove successful engagements for the renown brands like Nestle, P&G, Nespresso, Richemont Group, L’Oreal, Estée Lauder, JTI and many others.

Currently, Victoria is the HP Regional Brand Innovation Lead, based in Singapore. Her direct responsibility is co-creating agile digitally printed campaigns and conducting ideation workshops with global FMCG brands and agencies.

In Victoria’s limited downtime, she enjoys discovering Asian cultures and learning Mandarin.