Chief Talk: FBIF2018 Continued: On the Internationalization of China's Domestic Brands
We are living in an age when digital network connects everyone and everything all over the world. The question that what is really an internationalized company worth more considering.
1) Where do the challenges come from while Chinese brands go global?
2) How to build and enhance the cultural awareness of the brand?
Mr. Edward YanMing Zhu, founder and CEO of CHIC Group, has more than 20 years' business experience as an entrepreneur, manager, leader, financier, investor, supply chain management expert and manufacturer.
Edward’s strategic vision has led his international team to drive excellence across diverse industries, including food, agriculture and medical equipment sectors, and chic group also partnered with UNESCO in the Biosphere Integrated Rural Urbanization investment and development program. Under Edward’s leadership, the Group has evolved from a start-up, to a conglomerate with over 10,000 employees, 35 global subsidiaries and a leading position as China's premier citrus fruit exporter.
Edward is also an Honored Executive MBA graduate of CEIBS and a guest lecturer at CEIBS in Shanghai. In 2012, Edward was elected as the First Chairman of CEIBS' Agri-business Alumni Association.