Zhou Li

Secretary of the Board, Ph.D

Nongfu Spring


Chief Talk: FBIF2018 Continued: On the Internationalization of China's Domestic Brands

We are living in an age when digital network connects everyone and everything all over the world. The question that what is really an internationalized company worth more considering.
1) Where do the challenges come from while Chinese brands go global?
2) How to build and enhance the cultural awareness of the brand?


Li Zhou (Dr.), male, 46 years old, senior engineer, with PhD degree in Zhejiang University. Served as the board secretary in Nongfu Spring Co., Ltd now. He has worked as the Production technical director in Yangshengtang Co., Ltd, and the general manager in Zhejiang Yangshengtang Food Co., Ltd. Both Yangshengtang and Nongfu Spring are well-known Chinese food and beverage enterprises, which had been selected into the China’s top 500 private enterprises many times.

With nearly 20 years R&D and managerial career in food and beverage industry, Mr. Zhou grasped professional knowledge and theories in his expertise and became an experienced expert in food and beverage industry