Partner & Design Director
2018 Marking Awards – Let packaging design be the best symbol of a brand
Packaging design is the most direct way to express a brand’s attitude and identity. In the Asia Pacific region, where there is considerable package consumption from fast moving consumer goods, food and drinks industry are surely heavy users of packages. However, they are not always leading the competition. Yet Marking Awards, born to dig out and honor good packaging design in China, has become a powerful platform that encourages healthy competition and communication between domestic designers and international ones. It is intended to refresh the aesthetic cognition of local brands and drive faster innovation. With the launch of annually changed ‘Tear up’ design themes, 2018 Marking Awards welcomes good designs from the professional and students.
Marking Award: having highest mark in INTEGRITY among the in-market category
Marking Concept Award: having highest mark in INTEGRITY among the Conceptual category
Marking Annual Award: having highest mark in INTEGRITY among the “Tear up Condiment” annual category
Marking Visual Awards: the highest mark in DESIGN
Marking Communication Awards: the highest mark in RELEVANCY
Marking Creative Awards: the highest mark in CREATIVITY
Marking Tech Awards: the highest mark in TECH CONTENT
Marking Functional Awards: the highest mark in PRACTICALITY
Speech Time： 16:45 - 18:15
Hernán Braberman is Design Director and Partner of Tridimage, the leading Latin American 3D branding and structural & graphic packaging design agency based in Argentina. Since 1995 Tridimage helps shape world-class brands by working on award-winning packaging design solutions.
After graduating with First Class Honours from Buenos Aires University with a degree in Industrial Design, he specialized in branding and packaging.
He was chosen as the Latin American finalist for the British Council’s Internatinal Young Design Entrepreneur of the Year Award, a worldwide competition organized in cooperation with 100% Design.
Lanjaron wanted to develop a premium and highly differential PET bottle design for their mountain water.
The sleek, clear, grooveless shape of the bottle magnifies the Mulhacen mountain (Sierra Nevada, Spain) arising from its base, conveying the sense of purity and natural origin of the brand in a single powerful message.
Its development implied stretching the possibilities of current PET blow-molding technology. This innovative design won a prestigious Silver Pentaward.