Peng Chong

Founder

Pesign

Topics


2018 Marking Awards – Let packaging design be the best symbol of a brand

Packaging design is the most direct way to express a brand’s attitude and identity. In the Asia Pacific region, where there is considerable package consumption from fast moving consumer goods, food and drinks industry are surely heavy users of packages. However, they are not always leading the competition. Yet Marking Awards, born to dig out and honor good packaging design in China, has become a powerful platform that encourages healthy competition and communication between domestic designers and international ones. It is intended to refresh the aesthetic cognition of local brands and drive faster innovation. With the launch of annually changed ‘Tear up’ design themes, 2018 Marking Awards welcomes good designs from the professional and students.

Awards Setting

Marking Award: having highest mark in INTEGRITY among the in-market category

Marking Concept Award: having highest mark in INTEGRITY among the Conceptual category

Marking Annual Award: having highest mark in INTEGRITY among the “Tear up Condiment” annual category

Marking Visual Awards: the highest mark in DESIGN

Marking Communication Awards: the highest mark in RELEVANCY

Marking Creative Awards: the highest mark in CREATIVITY

Marking Tech Awards: the highest mark in TECH CONTENT

Marking Functional Awards: the highest mark in PRACTICALITY

Judges

Speech Time: 16:45 - 18:15

 

Profile


Peng Chong is a representative of Chinese new package designer. The founder of Pesign Design. He has won many internationally prestigious awards such as Pentawards, Reddot, World Star.   He has a long business relationship with many well-know companies like  Mengniu Dairy, Zhangyu Group, Eastroc Beverage, New Hope Dairy. Through the medium of packaging design ,he bring great market value to the brand ,besides, he is committed to the application of professional to solve more social problems.