Over the past years the F&B industry has experienced a slow-down while startups are on the rise. FBIF (Food & Beverage Innovation Forum)’s comparative analysis between China’s Top 100 F&B companies and the global companies, we have found that most of those startups represent new product categories. Also, there are traditional F&B enterprises have kept a steady growth by strategically placing products in the new categories. We believe that the F&B industry competition has entered the age of category competition.
VP Greater China
The Economist Group
Mars Wrigley China
Senior Vice President, China Business Innovation ＆ Investments
Head of Nestlé Research & Development China
Nestlé R&D (China) Ltd.
Vice President, Marketing Director and General Manager of the UHT Milk Department
BRIGHT DAIRY & FOOD
New Hope Dairy
Shanghai Ezaki Glico Foods Co., Ltd.
Adopt a Cow
Managing Partner; President
Depot Branding Agency; Russian Brand Consultancies Association