During the past years, the F&B industry has experienced a slowed increase whereas in the meantime we have witnessed a great number of startups are rising. Through our analysis on the comparison between China’s Top 100 F&B companies and the global ones, we have founded that most of those startups represent new product categories. Also, there are traditional F&B enterprises have kept a steady growth by strategically placing products in the new categories. We believe that the F&B industry competition has entered the age of category competition.
-What are the rising new categories? What are the innovation chances lied in different segmentation? What inspiration can the traditional categories get from the new ones?
-Along with the rapidly rising new categories and new brands, how should traditional giants build up a swift organizational structure to help corporate innovation?
-How can brands gain competitive advantages in the category competition through new marketing and packaging methods?
As one of the most influential F&B industry conferences around the world, FBIF committee collect, display and analyze the most successful business cases and the most creative ideas in the forum, aiming to offer valuable insights in future trends for decision makers as well as facilitate a healthy development for the whole F&B industry.
Former President&CEO; Wageningen University&Research, President
Dutch Topsector Agri & Food
Secretary of the Board, Ph.D
President & CEO
Nestlé Xiamen Yinlu Foods
Craft and Specialties VP APAC North
HP Regional Brand Innovation Lead
McKinsey & Company
CEO & Creative Partner
Global Head of Visual Identity&Design
Shanghai Totole Food Ltd