Over the past years the F&B industry has experienced a slow-down while startups are on the rise. FBIF’s comparative analysis between China’s Top 100 F&B companies and the global companies, we have found that most of those startups represent new product categories. Also, there are traditional F&B enterprises have kept a steady growth by strategically placing products in the new categories. We believe that the F&B industry competition has entered the age of category competition.
Senior Intelligence Analyst
President, Greater China
Content Marketing Director
Chairman, New Hope Dairy; President, Grass Green Group
New Hope Dairy
Mars Wrigley China
St Hubert China
Partner and Executive Design Director
Specialties VP APAC, ZX Ventures, AB InBev
ZX Ventures, AB InBev
Sequoia Capital China
Global Director, Applications
Head of Information Technology – GCR
Nestle (China) Ltd.